Social Media Strategy

The strategy is the base for the success of campaigns, social ads or influencer marketing. Through experience and a sensitivity to branding we know what our customers need to create awareness, reach and interaction.

The following modules are possible within the strategy development process:

Analysis

A social media analysis can pursue various objectives.

Definition & Setting of Goals

After a concrete analysis of the current state and competition, goals are defined from this. Here we record which goals are to be achieved, where one wants to be and when. We discuss what the focus should be on, be it branding or conversion. Goals must be defined to make success measurable. Success requires clear goals, because these help to set priorities and concentrate on the essentials.

Consulting & Guidance

The success of projects depends on one essential factor: communication between all parties involved. Therefore, it is part of our job to plan, control and coordinate, but above all: not to lose the overview.

Content Creation

Individual content is designed and created by our team to convince the target group and promote dialogue - with the aim of generating awareness, reach and commitment.

The content is delivered in different formats. Depending on the application area, the content is created in the form of posts, stories or ads.

Workshops

We develop & present our results and the upcoming To Do's in a kick-off workshop and train your employees in the Do's and Don'ts of social media marketing.

Advertisement

What good is the most beautiful content if nobody sees it? Almost any target group can be addressed through social media. The segmentation possibilities of social media ads range from demographic data, interest orientation or brand interest to advertising opportunities of a geographical nature.

Besides the placements, the objectives are also multifaceted.

Reporting

Today, targeted access to relevant information is crucial for proactive corporate management. An essential basis for this is meaningful reporting. But how can the results be interpreted and which KPIs indicate success or failure? It is crucial to be able to interpret the campaign results and derive further recommendations for action from the results. Based on our experience, we can draw on industry-specific benchmarks to evaluate the success of marketing activities. The reporting provides good and clear control information to be able to take further social media measures. Once again, this requires a clear goal orientation in order to absorb and process only the information that also represents added value. We create reports by listing a clear goal-oriented selection of data, interpreting the data and defining goals and target groups.

Influencer Marketing

Influencer marketing is now standard in the social media marketing mix for most brands. However, effective and sustainable influencer marketing is not so easy, because product placements quickly fizzle out, even with high-reach influencers. Strategically, we use this form of marketing to authentically place new products, create a specific brand image, develop a special target group, build trust and achieve sustained awareness.

From communication to organisation, the following points also belong to our tasks:

Community Management

The community management reacts to the social media activities of the users. Good community management brings brands and target groups closer together. Communication is by no means limited to responding to complaints, but also means generating interaction and promoting dialog through proactive communication.